Screen shot of front page of site:
Information Design
Regarding the information design of this page, it is very straightforward and concise in getting its point across to the visitor. The tuturials on the left and numbered steps indicate that their main target are first time podcasters. The front page keeps the amount of information to a miniumum by introducing what a podcast is, saying that their service is free to basic users, and mentions what their company is all in a very simple, non technical, and casual matter. Probably what best demonstrates a podcast is the player in the left of the page loaded with the ONE Campaign podcast. In the step by step tour of their site, screen shots are provided to show the new user what to expect as they go through the process. With this approach, information is provided in small portions at a time to pull in a potential user with very little technical knowledge.
Interactivity
The links regarding what you need to do within the site is very easy to get around and direct in terms of navigation. Even in the registered user area it is very simple in the layout and function -- if you want to go to your podcast account you click "Podcasting Home", if you want to upload your audio file you click "Upload new audio", etc.. One thing about this site which makes it a bit frustrating to use is that not all of the links go to pages within the gcast.com site. Gcast is another part of a company that runs two other sites called Garageband.com (podcasting site for musicians) and iLike.com (social community site for music fans) so there are links such as "Podcasting FAQ" and "Find pod-safe music" that take a user to those sites with no link back to Gcast. The only way back is use the reverse navigation arrow on my web browser.
Screen Design
The overall look of the site is very plain and unobtrusive with a black, orange, gray, and light blue color scheme. In terms of aesthetics, it is not very eye pleasing, nothing really "pops" out of the screen and makes it look really exciting. However, this plain dull look could be something the creators of site had in mind to compliment the simple lay out and readability of the site. With the knowledge of the site being the same company that runs Garageband.com and iLike.com I think that it would be beneficial to them if they made the overall look of all their sites the same so that that they could have new users of their site to crossover easier to all of their services.
